Potenza Professionale

Professional Hair Dryers

Experience the power of Italian professional technology. Our hair dryers are designed for stylists who demand perfection.

Which Potenza is right for you?

Potenza Ergonomic
4

Potenza Ergonomic

SKU: 1009

Experience the perfect fusion of power and efficiency. The Potenza 1009 is a masterpiece of Italian engineering, featuring a balanced design, optimal 1800W to reach the best temperature, combined with a highest speed motor that delivers 90 m³ airflow per hour, for faster drying and styling. Built to withstand the demands of the professional stylist, is comfortable, versatile, durable, with full accesories, removal filter, diffuser, 3 nozzles, anti-shock body, security thermostat, thermofuse, 3 meters cord, and extended warranty. The professional will have all to create beauty curl, perfect volume and optimal brushing enhancing the shine. Complete with a 3-meter cord, the Potenza 1009 is an excellent choice for the stylist to develop all your creativity investing less time.

  • Professional Hairdryer
  • Standard Design
  • 1800 Watts - 110 v
  • Powerfull air: 90 m3 air per hour
  • Accesories: 3 Nozzles and 1 Diffuser
  • Antishock Body
  • Removal Filter
  • Security Thermostat
  • Cord 3 meters
  • Frontal Switches - Vertical Slide
$200 Buy Now
Potenza Compact
5

Potenza Compact

SKU: 1012

The Potenza Compact 1012, is another italian masterpiece. No need more power to deliver the optimal comibination air-temperature, save time, and get a better finished, according with the demands of the professional stylist. Is comfortable, durable, nice tu use, such that the professional stylist will have all to develope your creativity. Get an optimal drying and brushing enhancing the shine in less time. The Potenza Compact is another engineering marvel, delivering an astonishing 110 m³ airflow per hour. Our Italian engineers have created a powerfull dryer without fatigue to the stylist, saving time and giving the best treatement to the hair. Its compact, ergonomic and balanced design, offers unmatched agility and control, making it the perfect tool for the fast-paced salon or the discerning home stylist. Built with an anti-shock body, a security thermostat, and a 3-meter professional cord, the Potenza Compact is crafted for durability and freedom. Sculpt, smooth, and define with the included 3 nozzles and diffuser. This is the new standard for portable power.

  • Professional Hairdryer
  • Compact Design
  • Frontal Switches - Vertical Slide
  • 1800 Watts - 110 v
  • Powerfull air: 110 m3 air per hour
  • Accesories: 3 Nozzles and 1 Diffuser
  • Antishock Body
  • Removal Filter
  • Security Thermostat
  • Cord 3 meters
$210 Buy Now
Potenza Luxury
2

Potenza Luxury

SKU: 1012L

For the stylist who demands perfection, we present the Potenza Compact. Now in a luxury box. The powerful motor delivers a formidable 110 m³ airflow per hour, while the control system allows you to fine-tune your technique with 6 combinable speed and temperature settings. The hair will appreciate. From a gentle breeze for delicate hair to a powerful blast for rapid drying, you can craft the perfect airflow for any client or style. Every detail of the Potenza Compact exudes quality, from its exquisite finish to the tactile feel of its controls. Housed in a premium luxury box, it’s not just a tool—it's a statement. Master your craft with the ultimate instrument for hair artistry.

  • Professional Hairdryer
  • 1800 Watts - 110 v
  • Powerfull air: 110 m3 air per hour
  • Accesories: 3 Nozzles and 1 Diffuser
  • 6 combinable temperatures-air
  • Cord 3 meters
  • Antishock Body
  • Frontal Switches - Vertical Slide
$220 Buy Now

The technology behind the shine.

Anti-Frizz Ion Stream

Forget frizz. Our integrated ionic generator releases a concentrated stream of negative ions that work on a molecular level. They neutralize static and seal the hair cuticle, creating an incredibly smooth surface that reflects light for a brilliant, long-lasting shine.

V-Flow Powerplant

At its core is a professional-grade motor designed for one thing: performance. It generates a high-pressure column of air moving at 110m³ per hour, cutting drying time in half and delivering the power needed for flawless blowouts, day after day.

Precision Heat Shield

Go from a powerful blast to a gentle heat with our 6-setting control system. This versatility is backed by an intelligent safety thermostat that acts as a heat shield, constantly regulating temperature to prevent damage and ensuring your hair's health is never compromised for speed.

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